We are confident that these are possibly the finest quality soaps produced in the world.

While most soaps contain detergents, animal fats, heavy mineral oils (petroleum based), preservatives, and artificial colors we take a decidedly different approach. Our understanding is that these ingredients are not good for you. Instead we use ingredients that contain a variety of nutrients that feed your skin the vitamins and minerals that your skin needs to be healthy.

Noveya soaps are 100% natural and made with the finest available ingredients. Connect to the Land and get your skin into shape with fine botanical extracts, whole plant leaves, herbs and fruits. Noveya soaps are enriched with quality essential oils both for their amazing penetrating scents as well as for their skin refining properties. Essential oils are well recognized for various therapeutic capabilities. While we steer away from any specific claims regarding our soaps, they can certainly be understood to be delivery systems for the fine essential oils which they contain.

Each soap has unique ingredients and respective properties for a variety of skin conditions. Yet they are also light enough for all skin types. All of our soaps can be used for face, body and hands. They can even be used for your hair.

Our base consists of pure Israeli virgin olive oil, palm oil, coconut oil and sweet almond oil. To that we add pure Israeli honey and fresh goat's milk from the Galil region in the north. Some soaps such as the almond/oatmeal substitute moisturizing shea butter extracted from the nut of the karite tree.

The goat's milk soaps are rich in alpha hydroxy acids which assist lifting the dead skin cells from the surface naturally and without the need for abrasive scrubbing. The fresh goat's milk also adds a silky smoothness to the soaps enrichening your bathing experience. This is also ideal for those with oily skin while fully suitable for dry skin as well as it moisturizes while removing layers of dead cells.

You will find bits of crushed olive leaves and calendula as well as grapes, figs, dates, mint and other natural instances of the plants and trees that each soap is made with. They wash off easily and should be considered a wonderful addition just as the bits of almond and oatmeal assist in not only acting as exfoliates but also offering the natural goodness contained in the very grain. These ingredients mix and blend with the oils and glycerine of the soap and permeate it more over time as the soap continues to cure and age, like a fine wine. The soaps are cured for no less than one month each.

Our soaps are therefore naturally imbued with various essential nutrients, vitamins, minerals, amino acids and antioxidants cleansing and nourishing your skin. Honey and beeswax offer additional moisturizing properties as well as assisting your skin's own natural protective barrier. Honey and beeswax are also excellent antibacterials, antimicrobials with antiviral and even slight antiseptic properties making them a welcome alternative to "produced" antibacterial soaps that were recently proven to be non-effective in normal conditions.

Unlike most detergent based soaps that strip away your body's natural oils and damage your skin and oil glands, Noveya's soaps gently lift away dirt and oils while assisting your system's natural processes - balancing sebum production, calming and soothing the skin.

Our concept of Beauty Nutrients™ also means that you're feeding your skin pure whole nutrients, vitamins, minerals, proteins, amino acids and enzymes that are vital for the functioning of this organ and its tissue. The body's largest organ, the skin, absorbs that which is applied to it, much like the stomach digests. Giving your skin the food it needs means you'll have truly healthy skin and it'll show.

Many buy our entire collection offering months of luxurious baths and showers. While others buy our unique Seven Species set with the beautiful olive wood soap dish hand crafted by local artisans. According to Israeli law and the Torah fruit producing olive trees can not be cut down, but only pruned, making Israeli olive wood one of the rarer species - yet production never threatens the landscape or environment.